Privacy Policy
Privacy Policy
Last Updated: September 16, 2026
Uwvently operates this website and online store, together with the information, features, tools, products, and services made available through it (collectively, the “Services”), to provide customers with an accessible and curated online shopping experience.
The Uwvently online store is owned and operated by Zhongshan Yuancui Township Trading Co., Ltd. and is powered by Shopify, which provides the e-commerce infrastructure used to deliver our Services.
This Privacy Policy explains how we collect, use, share, store, and otherwise handle personal information when you visit uwvently.com, browse or purchase our ceramic mugs and drinkware, interact with our Services or advertisements, contact customer support, or otherwise communicate with us.
If this Privacy Policy and our Terms of Service contain conflicting provisions concerning the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply to those privacy-related matters.
Please review this Privacy Policy carefully. By accessing or using our Services, you acknowledge the privacy practices described below.
Personal Information We Collect
For purposes of this Privacy Policy, “personal information” generally means information that identifies you, relates to you, describes you, or can reasonably be associated with you.
Information that has been properly anonymized or de-identified so that it cannot reasonably be connected to an individual is not considered personal information.
Depending on how you interact with Uwvently, your location, your privacy settings, and applicable laws, we may collect or process the following categories of information:
- Contact details, such as your name, email address, telephone number, billing address, and delivery address.
- Account details, including login information, saved addresses, preferences, and account settings where available.
- Order and transaction information, such as products you browse, add to your cart, purchase, return, exchange, or cancel, as well as order history, payment status, and transaction identifiers.
- Payment-related information processed through third-party payment providers. We generally do not directly retain complete payment card numbers or card security codes.
- Customer service information, including messages, photographs, order information, product details, and other information you voluntarily provide when requesting assistance.
- Technical and device information, such as device type, operating system, browser, IP address, network details, and certain device or online identifiers.
- Website activity information, including pages and products viewed, searches, referring URLs, cart and checkout activity, website interactions, and visit dates and times.
- Advertising and attribution information, including interactions with advertisements, campaign information, conversion events, and related identifiers where permitted.
- Cookie and privacy preference information, including consent selections and applicable browser or device privacy signals.
How We Obtain Personal Information
Personal information may be collected from several sources, including:
- Directly from you when you make a purchase, create an account, subscribe to communications, contact customer service, or otherwise submit information.
- Automatically when you use our website through cookies, pixels, scripts, tags, local storage, server logs, and comparable technologies.
- Shopify and other providers supporting our e-commerce operations.
- Payment processors and payment service providers.
- Shipping, fulfillment, warehouse, and logistics partners.
- Advertising, analytics, attribution, and measurement providers.
- Fraud detection, security, and risk-management providers.
- Other business partners or third parties where permitted by applicable law.
How We Use Personal Information
The way we use personal information depends on your interaction with Uwvently and the Services you use.
Operating and Improving Our Services
We may process personal information to operate our website, maintain shopping-cart and checkout functionality, fulfil purchases, coordinate shipping, provide tracking details, manage customer accounts, process returns or exchanges, answer customer inquiries, and improve our Services.
Payments and Orders
Information may be used to process and verify payments, maintain transaction records, manage cancellations or refunds, and detect or prevent payment-related fraud.
Marketing and Advertising
Where permitted by law, we may process information to understand advertising interactions, evaluate campaign effectiveness, attribute purchases or other conversion events to advertising campaigns, improve advertising activities, and deliver promotional communications.
Analytics and Website Development
We may review website traffic, searches, product views, browsing behaviour, and other interactions to understand how customers use Uwvently and to improve website functionality and the overall shopping experience.
Security and Fraud Prevention
Information may be processed to identify, investigate, prevent, and respond to fraudulent activity, unauthorized access, security incidents, abuse, or potentially unlawful behaviour.
Customer Communications
We may use your information to answer questions, provide customer support, communicate about purchases, send shipping and delivery information, and maintain our customer relationship.
Legal and Compliance Obligations
Where necessary, information may be processed to satisfy applicable legal, regulatory, tax, accounting, contractual, and compliance requirements or respond to lawful requests from public authorities.
Cookies and Related Technologies
Uwvently and our service providers may use cookies, pixels, scripts, tags, APIs, local storage, and similar technologies when you interact with our website.
These technologies may help us:
- Provide essential website functions.
- Maintain cart and checkout features.
- Remember website settings and privacy preferences.
- Protect the website and detect fraud.
- Understand website traffic and customer interactions.
- Improve functionality and performance.
- Evaluate advertising effectiveness.
- Attribute purchases and other conversion events.
- Support advertising and marketing where legally permitted.
These technologies may generally fall into categories such as strictly necessary, functional, analytics, and advertising technologies.
Technologies that are strictly necessary may remain active because they are required for fundamental website operations.
Where applicable law requires consent, we request the appropriate permission before activating non-essential analytics or advertising technologies.
You can manage available settings through the Cookie Preferences controls provided on our website. Restricting certain optional technologies may affect some non-essential functionality, analytics, or advertising features.
Advertising, Analytics and AppLovin
Uwvently may work with analytics, advertising, attribution, and measurement providers to evaluate advertising performance, understand customer interactions, measure conversions, prevent fraud, and improve marketing activities.
One advertising and measurement provider we may use is AppLovin Corporation (“AppLovin”).
Depending on our configuration, AppLovin-related technologies may include pixels, cookies, APIs, scripts, and similar integrations.
Subject to our technical setup, applicable law, your activity, and your consent or privacy settings, information collected by or provided to AppLovin may include:
- IP addresses.
- Browser and device information.
- Device or advertising identifiers.
- Online or customer identifiers where lawfully enabled.
- Browsing and website activity.
- Product views and searches.
- Cart activity.
- Checkout events.
- Purchases and other conversion events.
- Advertising interactions.
- Campaign and attribution information.
- Country, region, postal, or similar location information where applicable.
- Cookie, advertising, and privacy preference signals.
- Certain customer or contact identifiers where legally permitted and appropriately enabled.
AppLovin may process applicable information for purposes such as advertising measurement, conversion attribution, advertising optimisation, security and fraud prevention, improvement or delivery of advertising services, and interest-based advertising where permitted by law and your privacy selections.
The specific information processed depends on the technologies enabled, your interactions with our website, applicable privacy laws, and your privacy and consent settings.
Where legally required, we obtain appropriate consent before enabling AppLovin technologies for non-essential advertising purposes.
We do not intentionally provide AppLovin with sensitive personal information for advertising purposes.
Applicable advertising-cookie settings can be managed through our Cookie Preferences controls and other privacy-choice mechanisms available through our website.
For further information about AppLovin's privacy practices, please refer to its Privacy Policy.
How We Share Personal Information
We may disclose personal information where reasonably required to operate Uwvently, deliver our Services, complete transactions, evaluate advertising, protect our website and customers, or meet legal requirements.
Recipients may include:
- Shopify and other e-commerce technology providers.
- Payment processors and payment service providers.
- Shipping, fulfillment, warehouse, and logistics companies.
- Customer-support providers.
- Hosting, infrastructure, technology, and security providers.
- Analytics and performance-measurement providers.
- Advertising and attribution providers, including AppLovin.
- Fraud detection and risk-management providers.
- Professional advisers such as legal advisers, accountants, and auditors.
- Courts, regulators, government bodies, or law-enforcement authorities where legally required.
Information may also be disclosed as part of a merger, financing transaction, acquisition, corporate restructuring, asset sale, bankruptcy, or similar business transaction.
Service providers may process personal information in accordance with their contractual arrangements with us and their applicable privacy obligations.
Our Relationship With Shopify
Uwvently's online store is hosted through Shopify.
Shopify may collect and process information relating to your access to and use of our Services in order to provide, maintain, secure, and improve its services.
Information submitted through uwvently.com may therefore be transmitted to Shopify or other service providers operating outside your country of residence.
Certain Shopify services may also process information about interactions with Uwvently, Shopify, and participating merchants to provide and improve relevant services.
For more information, you may review Shopify's Consumer Privacy Policy and applicable Shopify privacy tools.
Targeted Advertising and Your Privacy Choices
Depending on the laws that apply where you live, certain advertising-related transfers or disclosures of personal information may be legally defined as a “sale,” “sharing,” targeted advertising, or a comparable regulated activity.
Where applicable, you may have the right to opt out.
Available options may include:
- Adjusting the Cookie Preferences on our website.
- Rejecting optional advertising technologies where available.
- Using privacy-choice controls made available through our website.
- Contacting us at service@uwvently.com.
- Using recognized browser- or device-based privacy preference signals where applicable.
Where legally required and technically supported, Uwvently will respect applicable privacy preference and opt-out signals, including Global Privacy Control (GPC) and other legally required signals.
Opting out may not stop all advertising from appearing, but it may affect whether advertising is personalised or how advertising interactions and conversions are measured.
Marketing Communications
Where legally permitted, Uwvently may send promotional or marketing communications concerning our ceramic mugs, drinkware collections, offers, and store updates.
You may unsubscribe from promotional emails at any time through the unsubscribe option included in those communications.
Unsubscribing from marketing does not necessarily stop transactional or service communications relating to purchases, payments, deliveries, returns, account security, or customer-support matters.
Third-Party Websites and Services
Our Services may contain links to third-party websites, social-media platforms, payment services, and other independently operated online services.
Those third parties may follow privacy and security practices that differ from ours.
Uwvently is not responsible for the content, security, privacy practices, or activities of third-party services that we do not control.
We encourage you to review the applicable third party's privacy information before submitting personal information to it.
Children's Privacy
Uwvently's website and online shopping Services are intended for adult customers and are not directed toward children.
We do not knowingly collect personal information directly from children in circumstances where parental permission or another legal basis is required by applicable law.
If you are a parent or legal guardian and believe a child has improperly provided personal information to us, please contact service@uwvently.com so we can review the situation and take appropriate steps where required.
Protecting Your Information
We use reasonable administrative, organisational, and technical safeguards intended to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.
However, no internet transmission, electronic communication, or storage method can be guaranteed to provide absolute security.
Please do not send complete payment-card numbers, security codes, passwords, or similarly sensitive information through standard email or ordinary customer-support communications.
Data Retention
We retain personal information for only as long as reasonably necessary for relevant business and legal purposes, which may include:
- Processing purchases and maintaining transaction records.
- Providing customer support.
- Managing refunds, returns, and exchanges.
- Detecting and preventing fraudulent activity.
- Protecting website and account security.
- Resolving disputes.
- Enforcing agreements and store policies.
- Meeting tax, accounting, regulatory, and other legal obligations.
Retention periods may differ depending on the information involved, why it is processed, and applicable legal requirements.
Your Privacy Rights
Depending on your location and applicable privacy legislation, you may have rights concerning your personal information.
These may include:
Right to Access or Know — You may be entitled to request information about or access to personal information we maintain about you.
Right to Delete — You may be entitled to request deletion of certain eligible personal information.
Right to Correct — You may have the right to ask us to correct inaccurate information.
Right to Data Portability — You may have the right to receive eligible information in a portable format.
Right to Restrict or Object — Certain laws may allow you to object to or restrict particular processing activities.
Right to Withdraw Consent — Where we rely on your consent, you may be entitled to withdraw that consent.
Right to Opt Out — Depending on applicable law, you may have the right to opt out of certain sales or sharing of personal information or processing for targeted advertising.
Right to Appeal — Certain jurisdictions may provide a right to appeal decisions concerning privacy requests.
Right to Complain — You may be entitled to lodge a complaint with an applicable privacy or data-protection authority.
These rights are not unlimited and may be subject to exceptions under applicable law.
To submit a privacy-related request, contact:
We may need to confirm your identity before fulfilling certain requests. Where permitted, an authorized agent may also be required to provide appropriate evidence of authority to act for you.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
United States Privacy Rights
Residents of certain U.S. states may receive additional protections under applicable state privacy legislation.
Depending on the relevant law, these rights may include access, correction, deletion, data portability, and the ability to opt out of targeted advertising or certain sales or sharing of personal information.
Eligible requests may be submitted using available website privacy controls or by contacting:
Where required by applicable law, we recognize supported privacy preference signals, including Global Privacy Control.
European Economic Area, United Kingdom and Similar Jurisdictions
Where the GDPR, UK GDPR, or comparable privacy legislation applies, personal information may be processed under one or more appropriate legal bases, including:
- Performance of a contract.
- Compliance with a legal obligation.
- Our legitimate interests.
- Your consent.
- Protection or exercise of legal rights.
When processing relies on consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.
Where applicable, you may also lodge a complaint with the appropriate data-protection authority.
International Data Transfers
Some of our technology providers, payment processors, advertising providers, service providers, and logistics partners may operate in countries different from the country in which you reside.
Your information may consequently be transferred to, processed in, or stored in other jurisdictions.
Where required by applicable law, appropriate safeguards are used for international transfers. These may include applicable Standard Contractual Clauses or other legally recognized transfer mechanisms.
Complaints
If you have a question or concern about our handling of personal information, please contact us using the information below.
Depending on where you live, you may also be entitled to appeal an applicable privacy decision or submit a complaint to your local privacy or data-protection authority.
Updates to This Privacy Policy
We may revise this Privacy Policy periodically to account for changes in our business, website features, technology, service providers, advertising services, privacy practices, or applicable laws.
When changes are made, the Last Updated date shown at the beginning of this Privacy Policy will be revised.
Where required by applicable law, additional notice may be provided for material changes.
Contact Us
For questions about this Privacy Policy, our handling of personal information, or requests to exercise applicable privacy rights, please contact us:
Brand: Uwvently
Website: uwvently.com
Legal Entity:
Zhongshan Yuancui Township Trading Co., Ltd.
Registered Address:
One of the ground floor units at No. 16, Xingchen Road, Gangkou Town, Zhongshan City
Unified Social Credit Code:
91442000MAEDDW7N50
Customer Support and Privacy Email:
service@uwvently.com
uwvently.com is owned and operated by Zhongshan Yuancui Township Trading Co., Ltd. The company is responsible for operation of the online store, customer service, order coordination, and related e-commerce activities.